Monthly Archives: September 2013

How do I integrate the table booking system with my website?

This post will explain how you can integrate Teapot Table’s booking system with your or any website. If you’re not yet signed up, take a look at the integration tester to get an idea of how easy it is.

We recommend using a Teapot Table powered website for your restaurant, the table booking system is already fully integrated, so you don’t have to do anything. Remember your domain, email and website hosting are included free with your Teapot Table plan. Your website comes with no usage limits and no extra charges to worry about, we handle everything for you. If your website is currently hosted elsewhere get in touch, at the contact us page and we’ll be happy to help moving it over to us to save you money. This can save you over £100 per year in website costs!

If you would like to stick with your current hosting supplier or want to embed the booking system on a different website, read on! Even though we recommend moving your website over to us, we understand if you want to keep it where it is, which is why we offer a free integration service. Just email us your Teapot Table username along with your FTP or website control panel username and password,  and we will integrate it into your website for you.

If you want to integrate it yourself simply navigate to the integration page on the dashboard. This is accessible under the Website header, here you will find the customised HTML code and instructions on how to embed it on any website. Its automatically pre-filled with your data, so its simply copy and paste. See below for an example.

integration-dash

Why is TripAdvisor important?

Your TripAdvisor ranking is immensely important for your Restaurant business. A single bad review could put a customer off your business even if you have a good average. In the same way, a good ranking can generate a large amount of new customers.

The dream is simple, Top ranking Restaurant for your area, Good average review and good recent reviews. Sounds daunting, to keep reviews consistently good, and even getting customers to review you in the first place.

Why is TripAdvisor so important?

TripAdvisor is huge, it’s the world’s largest travel site, receives 260 million unique visitors a month spends a huge deal on advertising and is established. Customers will go to TripAdvisor, it is inevitable. This makes it hugely important for your restaurant business. You need to keep reviews positive to not dissuade customers, but you can also attract countless new customers by having good reviews and a good profile.

Customers go to TripAdvisor to find restaurants. TripAdvisor is an important source of new customers. People will search for the top ranking restaurants in an area they are visitor or someone new to try. The top 10 in an area get the most hits, so do the top ranking restaurants of different cuisines.

TripAdvisor builds trust, Facebook friends, and friends of friends alter rankings. Their profile pictures appear next to the restaurant they have reviewed, the rankings are reordered based on this. When a customer sees someone they know having reviewed a restaurant they will have a sense of trust in that restaurant.

Customers read reviews before going to your restaurant. TripAdvisor is the number one restaurant review website, so customers will naturally end up there. People want reassurance that going to your restaurant is the correct decision and they will enjoy their visit. Your TripAdvisor profile will be the first third-party information the customer will receive about your business. You can shout all the praises you want on your own website, people know how biased it could be, and will trust TripAdvisor to be impartial.

Return customers check that your restaurant is still receiving good reviews. Even when you have won a new customer, they will still read reviews to decide whether to come back. Your restaurant still needs to be more appealing than the competition.